
Valeria Astafeva
Blogger, model and UGC creator
Moscow, Russia, Turkey, UAE and the CIS
Discuss a project
- years in modelling
- 3
- brands across catalogues, ads and commercial projects
- 40
- shoots for brands and marketplaces
- 300+
About me
I’m Valeria — a blogger, professional commercial model and UGC creator.
I’ve been working in modelling for three years, collaborating with clothing and accessories brands and marketplaces. In that time I’ve taken part in more than 300 shoots and worked with around 40 brands on catalogues, ad campaigns and commercial projects.
I understand the specifics of commercial shoots, can work to a brief and create visual content that helps brands present their products beautifully and professionally.
Alongside this I’m growing my own blog. In a few months I’ve grown my Instagram to 76K and built an audience on other platforms too.
I also create UGC for clothing, jewelry, cosmetics and hotel brands and other projects — both for social media and for the brand’s further use.
I work in Moscow, across Russia, and in Turkey, the UAE and the CIS.

Blog
I run a personal blog on Instagram, TikTok and YouTube, combining fashion, beauty, lifestyle and travel.
In a few months I’ve grown my Instagram to 76K. I also run TikTok and YouTube:
On my blog I create content about style, beauty and lifestyle, share outfits and travel impressions, and post cosmetics reviews and unboxings. I also film travel vlogs, showing hotels, restaurants and interesting places and sharing my personal impressions.
It matters to me that sponsored content looks natural and aesthetic and fits organically into the blog. I create native integrations, reviews, unboxings, Reels, TikToks and Stories for fashion, jewelry, cosmetics, accessories, tech, hotel, restaurant and lifestyle brands.
From my blog
Detailed statistics and media kit available on request.
Request media kitBrands I’ve worked with as a blogger
Modelling
I’m a professional commercial model with three years of experience in the fashion industry. In that time I’ve taken part in more than 300 shoots and worked with around 40 clothing and accessories brands and marketplaces.
I work across formats: catalogues and product listings, ad campaigns, lookbooks, beauty and street style shoots, as well as commercial tests and brand image projects.
Over the years I’ve learned to adapt quickly to different concepts, teams and shoot formats. I know how to work in front of the camera, convey a brand’s mood through pose, movement and expression, and closely follow direction and the brief.
I love shoots where aesthetics, detail and a well-crafted product presentation matter. I understand how clothes should look on camera, how to bring out their fit, texture and features, and how to create natural, expressive looks.

Measurements
- Height
- 165 cm
- Bust / waist / hips
- 84 / 62 / 90
- Shoe size (EU)
- 37–38
- Clothing
- XS–S
Selected
Street
Catalog
Tests
Categories
Brands I’ve worked with as a model
UGC content
I create lively, engaging UGC for brands that shows a product naturally, clearly and in a visually appealing way.
I develop the idea for each video myself, write the script, gather references, plan the shoot and edit the final video. Even if a brand has no detailed brief, I can take on the whole process — from concept to final edit.
I take into account the product’s specifics, the brand’s visual style and the campaign’s goals. I aim for videos that look natural and native, yet have a clear structure and beautiful delivery, and help potential buyers understand the product’s benefits.
Depending on the task, I shoot:
- unboxings and first impressions
- product reviews and demos
- scripted ads
- personal recommendation videos
- GRWM and lifestyle content
- product-in-use demonstrations
- “before and after” videos
- aesthetic videos for social media, websites and ad campaigns
I work with fashion, jewelry, cosmetics, accessories and hotel brands and other commercial projects.
I shoot every video with attention to detail: I plan the look, location, light, composition, pacing and visual delivery. When needed, I add voice-over, subtitles, music, text overlays and other elements that make the video more informative and engaging.
UGC can be created for the brand’s social media, website, product listings, ad materials and digital campaigns.
Examples of my work
Brands I’ve worked with as a UGC creator
Contact
To see the terms of collaboration and prices, or to discuss a project, contact me in whatever way suits you.






























